Role: Lead copywriter and editor; lead keynote speech writer
Year: January 2022
Deloitte launched their Metaverse and Unlimited Reality offerings at an enterprise level and needed clear, concise, legally-sound yet vibrant copy for their Deloitte.com webpages, pitch decks and marketing collateral to announce these enterprise solutions.
Being a professional services firm, the copy needed to be exact and specific to avoid regulatory issues across several sectors.
However, it still needed to grip the reader with a sense of possibility and excitement— illustrating the limitless potential of this ever-evolving tech and the implications for businesses.