About

Hello, my name is Danielle - but most everyone calls me Dani. I’m a brand strategist, writer, producer, musician, and rugmaker living and working in Chicago, Illinois.

I started my career as a brand strategist at Leo Burnett, diving deep into consumer research and cultural touchpoints to connect consumers to the MillerCoors brands. This work gave me the strategic foundation I craved and needed, but I wanted to expand. I wanted to be strategic and creative. This led me to my next position as a creative strategist for an agency called Limitless, where I blended strategy and creative to produce creative campaigns and events for clients like the NBA, Nike and Jordan Brand, including Draft Day 2019 events and All Star Weekend 2020. From there, I dove into the world of video production and scriptwriting at Deloitte Digital, where I wrote copy and produced content for brands like Pfizer, the United Negro College Fund, SoFi / SoFi Stadium, Lilly Pulitzer, LTK, American Express and more.

After departing in Summer 2023, I returned to working as a freelance brand strategist and producer, completing above-the-line campaign work at High Dive across Jeep, Frito-Lay and new business (check out the commercials I helped with on my client work page!). I continued working freelance until June 2024, when I took on the role of Director of Marketing and Partnerships at Land and Sea Department, stewarding all marketing, PR, partnerships and social media across their 13 hospitality properties.

As the Director of Marketing & Partnerships for LSD, I was responsible for the partnering, promotion and positioning of Land and Sea Dept. as a creative and project development studio, and directed the marketing for our affiliated group of hospitality concepts (thirteen properties across Chicago and Nashville). I wore many hats in this role as I managed all content production, brand partnerships, PR and comms and anything else within this realm! On a typical day, you could find me meeting with vendors and clients; filming content or doing pre-production for a larger shoot; working with sales, beverage and culinary teams across our restaurants to find opportunities for revenue growth; or acting as lead producer on-site at photoshoots, brand events and activations.

These days, I spend my time working on rugs, seeking out mentorship and volunteer opportunities, and writing any and everything as a freelancer for agencies and brands.

My work explores popular culture and its impact on the self. I have a deep interest in projects that explore the intersections of identity, technology, innovation, culture, and relationships. Everything I create is borne of passion and human insight. If it’s not true, don’t run with it. If you don’t love it, don’t make it.

Let’s collab. Let’s be friends.