Brand strategy is the backbone of my academic and professional career and the source of my passion for the industry at-large. 

From conducting research on consumer mindsets, behaviors, purchase journeys and shopping habits for companies like MillerCoors, Intel and (gasp!) PhillipMorris— to mining for cultural insights to inform creative briefs for Nike, Jeep, Frito-Lay and more, I excel at defining client problems, honing consumer insights and translating strategy to creative execution. 

I consider all forms of writing to be my greatest strength— and have both broad experience and deep expertise across formats and mediums. 

Throughout my career I’ve developed:

• Brand manifestos, positioning documents and style guides

• Creative briefs, assignment briefs, and more SOW’s and production documents than I can count

• Pitch decks, consumer research deep-dives and creative campaign presentations

• Keynote speeches and corporate communications, 

• Prompts and learning documents for AI-driven LLM’s 

• Storyboards and scripts for commercials, B2B videos, short docs and content series

• SEO-driven copy across social media and web content

• Technical writing for user guides, industry-specific documents and company ESG reports

  • Global company announcements and public relations copy for press releases, interviews and more

I’ve worked on projects of every (industry) scope, size— and budget, from boot-strapped passion projects and independent productions to major campaigns and commercials for the world’s largest brands. As a writer/producer for Deloitte, I was solely responsible for both creative output and the entire production process.

The same analytical streak that fuels my passion for insights and consumer data allows me to apply the same foresight to production, anticipating the needs of consumers and clients alike. 

From ad sheets and pitch decks for television shows to hands-on production work setting up lighting and camera, manning craft services and conducting interviews as the EP, I’m adept at adapting to each set and project.

My jack-of-all-trades background has lent itself to my broad industry experience— but I pride myself on being just as immersed in the culture I came from. What does that mean?

I see through the ad-speak BS and know what’s actually cool.

Not what the client thinks is cool, or what someone’s Gen Z cousin said was cool three weeks ago. Understanding current culture means moving at the speed of a viral TikTok— and understanding how one can fit into the moment (or if they even should) is crucial.