TROPHY ROOM

FEB 2020

PROJECT: TROPHY ROOM is an elevated retail boutique and cultural event hub blending the worlds of sport, art, and community, founded by Marcus Jordan. After deciding that the brand and storefront needed a refresh in order to continue delivering the premium experiences and products it was known for, Marcus approached our team seeking a retail brand book that would balance the forward- looking vision of the store with the inspiration and legacy of his father, Michael Jordan.

The name TROPHY ROOM, derived from the family room in the Jordan home that held all the family accomplishments, served as inspiration for both the tone and style of writing and the colorways and accents of the book, which is currently in the print production process of becoming a coffee-table style casebound book.

ROLE: Utilized existing TROPHY ROOM assets to create outline and story strategy; wrote and edited all copy, assisted in art direction and “look and feel” alongside designer Daniel Delgado.