ALL STAR WEEKEND: VIRGIL ABLOH & KIM JONES

FEBRUARY 2020

PROJECT: Throughout All-Star Weekend 2020, Jordan Brand programmed their HUB23 brand space to highlight creatives and collaborators across the city. Each Chicago Collaborators Collection member facilitated a community - based workshop.

When Virgil Abloh (menswear designer for Louis Vuitton and creator of OFF-WHITE) and Kim Jones (creative director of Dior Homme) met with students, the students believed they were simply participating in a customized hoodie workshop, drawing inspiration from the techniques popularized by both iconic designers. Later, students’ designs were hand-selected by Virgil and Kim - with the student designers snagging internships at Jordan Brand/OFF-WHITE and Jordan Brand/Dior.

ROLE: Strategist and creative ideator, pitched initial concepts to client drawing on insights pertaining to Virgil’s process and passion. Translation of insight and idea into programmable event concept.

Photos c/o Modern Notoriety, Nice Kicks